I
Why us · The conflict every incumbent holds
A bad company can currently buy a better page.
Glassdoor, SEEK Company Reviews, Comparably, kununu and Great Place To Work each sell to the employers they rate — on their own published product material. The conflict is structural, not a lapse.
What we gave up
Employer subscriptions, certification badges, employer branding, response priority, placement. Together that is most of the revenue in this category, and giving it up is the product.
How you can check
Every commitment on the principles page names the way an outsider can test it. A promise nobody can check is a marketing line.
II
What would falsify us
The tests we would fail.
If any of these is ever true, the instrument is not what it says it is, and the counter-metric that would show it is published monthly, on the public metrics page, whether or not it flatters us.
- A company appears differently after paying us anything, for any reason.
- A score publishes without its confidence and its sample attached.
- A flag publishes without a public document behind it.
- A sustained ratio below 1:4 Favourable:Adverse flags, which would mean the rubric is only capable of finding fault.
- A reporter is identified from anything we published or held.
III
Who this is for
The worker deciding, and the reader deciding where to spend.
A job seeker with an offer in hand, an employed worker deciding whether to stay, and a consumer who would rather not fund a workplace they would not work in. The flags, not the score, are the artefact those last two act on.